Shift is aiming to reframe the idea of concrete into a modern, highly aesthetic, and friendly design component with its first concrete focused object, La Morena. They believe that there is much potential in concrete – that it’s a modern, expressive, and rich substance that has yet to be explored.

A Small Wood and Concrete Pot Called La Morena in main home furnishings  Category

La Morena is a little pot that’s full of contrasts. The stony exterior of concrete is juxtaposed with the warmth and organic nature of laser-cut wood. The delicate nature of the wood is balanced by the sturdy, supporting base of concrete. The manufacturing process brings together old and new, with industrial craftsmanship and laser technology.

A Small Wood and Concrete Pot Called La Morena in main home furnishings  Category

A Small Wood and Concrete Pot Called La Morena in main home furnishings  Category

A Small Wood and Concrete Pot Called La Morena in main home furnishings  Category

A Small Wood and Concrete Pot Called La Morena in main home furnishings  Category

A Small Wood and Concrete Pot Called La Morena in main home furnishings  Category

A Small Wood and Concrete Pot Called La Morena in main home furnishings  Category