Red Design Group is an Australian company that creates creative and exciting environments for retail business across the board (from 7-11 stores to high-end luxury retailers) and they even have quite a space of their own. One of their recent projects was a candy store, also located in Melbourne.
The store was developed for an importer of sugar-free candy called Sweet Enough, who decided to open their own retail shop. They knew that just any old candy store design wouldn’t be enough and they wanted customers to have an experience when in their store, so they brought on Red Design Shop to create a one-of-a-kind design that would have people spending just as much time shopping as walking around checking out the store.
They wanted the design to bring out the inner child of each person who walks inside, so they decided to create a “room” using childlike illustrations. Drawing everything on white paint using a simple black lines makes it feel almost like a coloring book. And, the candy stands out, too!
Red was also responsible for the branding and all the packaging throughout the store.