Urban Legend is a new Hungarian brand of weatherproof cyclewear inspired by the experiences of the designer Zsófi Geréby. I love that this line is specific to people who ride bikes, as I’m sure many of our readers do!

Urban Legend Cyclewear in style fashion main  Category

Zsófi, an enthusiastic supporter of urban cycling and a frequent Budapest-based cyclist herself, decided there needed to be a better way for bikers to dress and express themselves year round. The clothing needs to be attractive and yet functional for riding a bike. The fabrics are performance grade and yet don’t look like athletic apparel — they look like real clothes. Real, comfortable clothes.

As if that wasn’t enough, the pieces in the collection become more than just clothing — they contain QR-codes with different urban legends about Budapest. For Budapest residents, the encoded stories will always be with them and for outsiders, it spreads the secrets of a foreign city to others as one cycles around. I find this particular detail to be most endearing.

Urban Legend Cyclewear in style fashion main  Category

Love this top.

Urban Legend Cyclewear in style fashion main  Category

Urban Legend Cyclewear in style fashion main  Category

Urban Legend Cyclewear in style fashion main  Category

Urban Legend Cyclewear in style fashion main  Category

This metallic raincoat has my name on it!

Photos by Andrea Gáldi Vinkó.