Urban Legend is a new Hungarian brand of weatherproof cyclewear inspired by the experiences of the designer Zsófi Geréby. I love that this line is specific to people who ride bikes, as I’m sure many of our readers do!
Zsófi, an enthusiastic supporter of urban cycling and a frequent Budapest-based cyclist herself, decided there needed to be a better way for bikers to dress and express themselves year round. The clothing needs to be attractive and yet functional for riding a bike. The fabrics are performance grade and yet don’t look like athletic apparel — they look like real clothes. Real, comfortable clothes.
As if that wasn’t enough, the pieces in the collection become more than just clothing — they contain QR-codes with different urban legends about Budapest. For Budapest residents, the encoded stories will always be with them and for outsiders, it spreads the secrets of a foreign city to others as one cycles around. I find this particular detail to be most endearing.
Love this top.
This metallic raincoat has my name on it!
Photos by Andrea Gáldi Vinkó.
Eric on 07.16.2012 at 11:34 AM
Now where is the version for guys. I love those hoodies/outerwear!
rachel mathews on 07.30.2012 at 10:13 AM
I loved this post so much that I wrote about it on my site as well! Thank you so much Design Milk for finding this brand! I cannot wait for my purchases to arrive – it is about time that someone except Stella McC made some cool sportswear for women! :-D
Eric, I think they have pretty cool mens cycling clothes at Rapha (my other half LOVES their jeans), if you have not already heard of them? Here is their site: http://www.rapha.cc