Wood you wear a wooden watch?

Italian-born, but LA-based WeWood has a line of wooden watches that have graced such famous wrists as Rhianna, Ke$ha, and APL of the Black Eyed Peas.

WeWood’s approach is about sophisticated sustainability. Their beautiful wooden watches demonstrate that being eco-friendly is no barrier to style or luxury. These natural watches are currently available in two classic designs: Date and Chrono, and in four different types of sustainable wood (Maple, Ebony, Guaiaco and Red Wing Celtis).

The beautifully carved wood not only looks super stylish, it is feather-light and silky-smooth. This organic matter is recyclable, biodegradable and takes less CO2 to produce, than materials traditionally used in watch production, such as stainless-steel, platinum and gold. Each watch is hypo-allergenic, free from toxic chemicals and has a traditional Miyota movement.

WeWood Wood Watches in style fashion  Category

WeWood Wood Watches in style fashion  Category

WeWood Wood Watches in style fashion  Category

For every Wewood watch purchased, a tree is planted. They’ve teamed up with American Forests, a not for profit conservation organization, which is dedicated to restoring eco-systems that have been damaged by natural or human causes.

Grab them outside of the US at UK shop Eco-Age.