Wood you wear a wooden watch?

Italian-born, but LA-based WeWood has a line of wooden watches that have graced such famous wrists as Rhianna, Ke$ha, and APL of the Black Eyed Peas.

WeWood’s approach is about sophisticated sustainability. Their beautiful wooden watches demonstrate that being eco-friendly is no barrier to style or luxury. These natural watches are currently available in two classic designs: Date and Chrono, and in four different types of sustainable wood (Maple, Ebony, Guaiaco and Red Wing Celtis).

The beautifully carved wood not only looks super stylish, it is feather-light and silky-smooth. This organic matter is recyclable, biodegradable and takes less CO2 to produce, than materials traditionally used in watch production, such as stainless-steel, platinum and gold. Each watch is hypo-allergenic, free from toxic chemicals and has a traditional Miyota movement.

WeWood Wood Watches in style fashion main  Category

WeWood Wood Watches in style fashion main  Category

WeWood Wood Watches in style fashion main  Category

For every Wewood watch purchased, a tree is planted. They’ve teamed up with American Forests, a not for profit conservation organization, which is dedicated to restoring eco-systems that have been damaged by natural or human causes.

Grab them outside of the US at UK shop Eco-Age.