adidas Originals Veritas Mid “Print” Pack Celebrates Color

01.28.15 | By
adidas Originals Veritas Mid “Print” Pack Celebrates Color

I may be mistakenly connecting the multi-colored dots here, but the designers behind the newly unveiled adidas Originals Veritas Mid “Print” Pack must have ransacked my pre-teen, 80’s era surf/skate closet. With a confetti parade of minimalist flat graphics flying across three satin nylon matte finishes, each of the color combinations evokes memories of an era when surf wear brands like Town & Country and Maui & Sons flourished with bright and contrasting compositions celebrating color with aplomb (there’s also a little bit of early Nike Air Jordan deconstructed here with the Onix colorway).

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Still, the Veritas “Print” Pack’s sleek, pared down profile, choice in upper materials, and the form-fitting FITFOAM midsole all keep this shoe just on this side of contemporary rather than presenting a full-blown throwback experience, kicks which will undoubtedly direct the attention of both those who remember Thrilla Gorilla and those younger with an appreciation for playfully pared down kicks.

The adidas Originals Veritas Mid “Print” Pack is available here.





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Gregory Han is Tech Editor of Design Milk. A Los Angeles native with a profound love and curiosity for design, hiking, tide pools, and road trips, a selection of his adventures and musings can be found at