Camper in Stockholm is a minimalist interior designed by Tokyo-based designers Nendo. The project is a retail space design for Camper, a shoe company based in the Spanish island of Mallorca. This will be Nendo’s third concept store for the company. The initial concept for Nendo’s partnership with Camper revolved around “shoes that walk freely through the air” – which can be found in Paris, San Francisco, Moscow, and Osaka stores. The subsequent concept of “warehouse-like white space occupied by neatly lined-up footwear” can be found throughout the New York and Madrid stores.
Given Nendo’s unique approach to past projects with Camper, the latest concept design features displays that appear as rolled paper-like sculptures. Taking what was originally a 2mm-thick resin flooring material and rolling it in a spiral manner has led to a self-supporting structure serving as a display platform, giving a sense that the shoes are balancing on the paper-like objects.
Hidden LEDs are situated beneath the structures to provide diffused lighting from underneath the shoe, further enhancing its ethereal feel. Variations in not only the height and size, but in the curling of the structures as well, result in a visually rich and unique space. In addition, taking a soft and thin flat material and giving it form is also the core idea behind the shoemaking process.