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Coach brand hired NY-based OMA to design their brand new flagship store in Tokyo, Japan. Taking up the first two floors of the building, the store has a prominent corner location so the facade was key to the design.
The facade is made up of 210 stacked display boxes that run horizontal and vertical to form a herringbone pattern. The boxes will be used to showcase the Coach merchandise, making the goods part of the facade as well.
It almost looks like a game of Tetris!
Each window panel frames a separate view of the outside.
OMA also designed the central staircase with its “floating” tower of display cases.
105 acrylic display units encase the stairs helping to draw the customers to the upper level.
Building the displays into the exterior walls and around the central point of the space keeps the customers surrounded by merchandise, while at the same time keeping the floor clear.
Photos by Iwan Baan.
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4 Comments
Gerry on 04.18.2013 at 17:43 PM
Hundreds of showcases and apparently no more lighting than a grid of spotlights aimed at the floor. Unless there are lights somehow invisibly integrated into those showcases, this store is going to be utterly useless after dark.
Andrew on 04.18.2013 at 21:32 PM
It’s closed after dark isn’t it?? They can save some money & be earth friendly. Turn off the lights :-)
aurelia-m on 04.21.2013 at 13:30 PM
Architecture très intéressante, d’autant que l’heure est aux grandes parois de verre. J’aime beaucoup
James Booker on 04.25.2013 at 10:43 AM
Wow, it does look like a giant tetris block, I love tetris but that’d drive me mad, I bet it’s awesome to look out from within in the summer sunset :)
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