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Dawn by LAUN Is a Future-Forward Collection of Furniture

11.17.21 | By
Dawn by LAUN Is a Future-Forward Collection of Furniture
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Best known for sculptural, California-inspired indoor/outdoor furniture, collaborative design studio LAUN Los Angeles has dropped a new future-forward collection. Their inspiration was the symbolism found in Octavia Butler’s cult 1980s science fiction novel: Dawn.

“The pieces in this collection are some of our most bold to date. The strangeness and pause of the past few years gave us the freedom to think in a different way, to push ourselves creatively and play with the possibilities of color, scale, and materiality,” says LAUN founder Molly Purnell. “With the launch of Dawn, we are excited to showcase a more experimental side of the studio.”

two abstract shaped chairs on olive green background

Dawn is a four-piece furniture collection that shows off LAUN founders Rachel Bullock and Molly Purnell’s skills in architecture, metal fabrication, and overall approach to form and material. The curvaceous Octavia lounge chair is an update on a little known 1950s armchair prototype by Jean Royère. It’s available cast in aluminum or fiberglass. The Octavia is accompanied by two playful Butler tables, made with polished or powder coated aluminum tops and silicone cord fringe. With lots of movement, they emphasize a material often found in furniture but rarely visible.

abstract shaped chair and fringed side table on olive green background

abstract shaped chair and fringed side table on olive green background

two fringed side tables on olive green background

two fringed side tables on olive green background

fringed side table on white background

detail of fringed side table on white background

fringed side table on white background

detail of fringed side table on white background

abstract shaped chair and on white background

abstract shaped chair and on white background

abstract shaped chair and on white background

abstract shaped chair and on white background

two light-skinned women with dark hair sitting in abstract shaped chairs in front of olive green background

Rachel Bullock + Molly Purnell

To learn more about LAUN furniture, visit launlosangeles.com.

Kelly Beall is senior editor at Design Milk. The Pittsburgh-based graphic designer and writer has had a deep love of art and design for as long as she can remember, and enjoys sharing her finds with others. When undistracted by great art and design, she can be found making a mess in the kitchen, consuming as much information as possible, or on the couch with her three pets. Find her @designcrush on social.