DMTV Milkshake: How Visualization Earned Ceramicist Kassandra Guzman Her Big Break
So: How does a young ceramicist get her work seen by hundreds of thousands of people? By getting in on a hot Showtime comedy series. And how do you do that?
As she shares in this week’s Milkshake, ceramicist Kassandra Guzman isn’t totally sure: “Basically the trick is, I don’t know!” Guzman tells us with a laugh, about her work appearing on the Showtime show ‘Ziwe’ – right above Fran Leibowitz’s head. “Ziwe apparently told her interior designers that she only wanted to decorate her set with items from small businesses, and then they contacted me.” Guzman might not know the full backstory, but she does wonder if some visualization exercises helped her get there: “I’m not much of a yogi, but that day I was in yoga class, and the instructor was like, Close your eyes – imagine a reality.’ I have an obsession with visualization – I think it’s very powerful. Obviously I visualized happiness and a healthy family – but I also really wanted an opportunity to showcase my work in something larger than just my website. And then I left class and there was an email from ‘Ziwe’ producers. It was insane, and I’m so grateful.”
Also in this week’s Milkshake, Guzman shares a number of her pieces – including the classically influenced Amphora, shown in a shocking, nearly Yves Klein-blue – and her Desayuno series, which reimagines a classic breakfast from her hometown of Miami as images transferred to plates and other serveware. “I have so much love for my city!” she says. “Right now I live in Seattle, which is all the way across the country from Miami – a very different place. I find myself not coming home for months and months at a time right now, and I just wanted to make something that reminded me of home.”
For more from Kassandra – including a pics from Ziwe and her work on-set – tune in!
Diana Ostrom, who has written for Wallpaper, Interior Design, ID, The Wall Street Journal, and other outlets, is also the author of Faraway Places, a newsletter about travel.
Milkshake, DMTV (Design Milk TV)’s first regular series, shakes up the traditional interview format by asking designers, creatives, educators and industry professionals to select interview questions at random from their favorite bowl or vessel. During their candid discussions, you’ll not only gain a peek into their personal homeware collections, but also valuable insights into their work, life and passions.