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GUBI Releases New Pacha Designs by Pierre Paulin

Iconic designer Pierre Paulin spent years studying comfort in an effort to create the feeling of sitting on clouds. While his Pacha collection was a few decades ahead of its time in 1975, it’s being reissued today by GUBI. Modular by design, the Pacha Lounge Chair, the Pacha Lounge Chair with armrests, a pair of Pacha Sofas with two to five seats and the Pacha Ottoman give you the ability to create configurations or use each piece alone. The sofas are made by connecting modules with an optional armrest between each pair.

Modern living room with a Pacha GUBI cloud-shaped sofa, two round brown chairs, two white round coffee tables, a floor lamp, large round mirror, bookshelves, and an antique cabinet.

Jacob Gubi, Owner and Creative Director of GUBI, says: “Pierre Paulin created so many iconic designs, it seems wrong that the Pacha Collection has been edited out of his story. GUBI is delighted to reissue this timeless and characterful collection and play a part in building Paulin the legacy he deserves.”

A white, three-seater, modern Pacha GUBI sofa with rounded cushions is positioned in front of a bookshelf and a large green plant in a cozy living room.

The contemporary curved forms of the Pacha collection were designed to serve the human body with rounded outlines and proportions for extreme comfort. Paulin brought a modern elegance to the robust forms by tracing the foam and upholstery with inward-inclined stitching lines to enhance its shape. The Pacha collection is ready to bring style and character to any space in a wide range of upholstery fabrics and a base in the original pearl gold and matte black.

GUBI is working closely with Paulin, Paulin, Paulin – a family enterprise created to bring Paulin’s unrealized furniture designs to production – to help realize his ambition and ensure his legacy.

A minimalist living space featuring two brown, rounded Pacha GUBI lounge chairs, a wooden desk, potted plants, a hanging lamp, and abstract wall art on a textured wall.

A cozy yellow Pacha GUBI armchair sits beside a white floor lamp, with a wooden ladder leading to a loft and shelves filled with books and decorative objects in the background.

A cozy room with a green Pacha GUBI lounge chair, a round side table with art objects, several potted plants, modern wall art, and wooden flooring under a sloped ceiling.

A brown leather Pacha GUBI lounge chair sits in front of abstract stone slabs and wall art, beside a white floor lamp, in a minimalist room with concrete walls and floor.

Black and white photo of a man with wavy gray hair wearing a patterned button-up shirt, looking directly at the camera with a neutral expression—evoking the timeless elegance of Pacha GUBI design.

Pierre Paulin

To learn more about the Pacha collection, visit shop.gubi.com.

Caroline Williamson is Editor-in-Chief of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.