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Cycling accessory brand Knog continues to look for ways to make riding your bike safer with their modern, minimalist goods, like their latest – the Oi bicycle bell. The Australian company, known for their lights, has ventured into reimagining the bike bell for the 21st century.

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Instead of the age-old, dome-shaped bells, Knog designed a discreet, elegant O-shaped one that will almost go unnoticed on your handlebars. Instead of sitting atop your handlebar, it appears to hover around it with a spring-loaded actuator built right into the mount, making the strike of the bell the perfect pitch, volume, and length of ring. This bell doesn’t just play a single note like others – it plays a chord – and it actually has several pitch tones to make sure it is definitely heard by others as you’re biking.

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If you want to stay safe and make sure you’re heard while you’re out cycling, you can join in their Kickstarter campaign to get one of the first ones produced.

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Caroline Williamson is Editorial Director of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.