If you’re like me, you fear any project that involves a package labeled “assembly required,” a bag of nuts and bolts and a leaflet guide complete with confusing diagrams. Don’t you wish home furniture came readily assembled as soon as you unboxed it? Normann Copenhagen’s latest Ace collection, which debuted at 2016 Milan Design Week, doesn’t exactly do that, but it comes pretty darn close.
Designer Hans Hornemann was inspired by the young urban dweller who valued quality and aesthetics but also flexibility and price.
I wanted to challenge the flat-pack concept and give it another meaning. I sought to create attractive, upholstered, high-quality furniture that took the best from the flat-pack principle.
Hornemann ensures that the concept of the collection (packable furniture) does not compromise the design. The Ace collection consists of a lounge chair, a sofa, a dining table and footstool, all made with molded plywood and molded foam for ultimate comfort. It doesn’t hurt that the collection also looks like a minimalist’s dream with its elegant aesthetic balancing various elements: substantial yet light, relaxed yet stylish, delicate yet sturdy.
For Hornemann, it was also important to him that he touched every stage of the process, from design, to shaping and manufacturing, to logistics, storage and transport. You can rest (no pun intended) assured that every component—packaging, tools, brackets, screws, legs, and fabric—has been considered extensively.
The Ace collection is available in a vibrant velour, a flecked wool textile (called “Nist” and developed in-house by Normann Copenhagen) or soft leather. Learn more about the design and the collection here.