Designer clothing brand rag & bone partnered with Solé Bicycles on a brand-new, limited edition cruiser bicycle that was inspired by the canals in Venice, California and its Venetian sister in Italy. The Rialto City Cruiser comes in white and will be sold exclusively at rag & bone’s Abbot Kinney store in Venice for $799.
The launch kicks off a bicycle sharing program between both brands that lets visitors to the store borrow a black rag & bone x Solé Cruiser for free. The bicycles can be used for up to four hours making sure other people can take advantage of the program.
From Ben Petraglia, Head of Marketing of Solé Bicycles:
Over the past several years, rag & bone have set themselves apart in the fashion industry by redefining urban style with their form meets function approach. Similarly, our City Cruiser was designed with these exact principles in mind – the ultimate in design aesthetic without sacrificing quality, form or function.