Repurposed Scrap Veneer Gives the George Collection Its Unique Appearance

Experimentation with materiality always grabs our attention, as in the case of George. A contemporary furniture collection designed by Marco Campardo for SEEDS, the pieces are created using discarded materials from the industrial production of veneer. To begin making this artificial wood, various pieces of scrap are chosen from Alpi’s warehouse located in Emilia Romagna. They’re then glued and pressed together to create a thick piece of unique wood, making what was once a surface level element structural.

Hand-crafted objects made using this newly made material feature carefully chiseled detailed edges, with the result bringing to attention the juxtaposition between the natural and artificial worlds. (The process is also a nod to George Nakashima.) The George collection includes a series of dark stools and tables in this newly created wood alternative that invites you to question the ways in which we value materiality today.

Bench

Large Coffee Table

Large Coffee Table

Small Square Side Table

Small Square Side Table

Small Square Side Table

Small Square Side Table

Large Triangular Coffee Table

Large Triangular Coffee Table

To learn more about the George collection, visit seedslondon.com.

Kelly Beall is Director of Branded Content at Design Milk. The Pittsburgh-based writer and designer has had a deep love of art and design for as long as she can remember, from Fashion Plates to MoMA and far beyond. When not searching out the visual arts, she's likely sharing her favorite finds with others. Kelly can also be found tracking down new music, teaching herself to play the ukulele, or on the couch with her three pets – Bebe, Rainey, and Remy. Find her @designcrush on social.

You can follow Kelly Beall on Twitter, Facebook, Pinterest, and Instagram. Read all of Kelly Beall's posts.