Swipe Right Into Tinder’s 7-Story West Hollywood Headquarters
Tinder’s new headquarters in West Hollywood, California designed by Rapt Studio could be imagined as a thoughtful response to the transformative changes that have affected the corporate workplace dynamics the last few years. The seven-story, 77,000-square-foot project, handled by the same creative consultancy responsible for developing other creative spaces for the likes of Google, Dropbox, and Vans, is imagined to reestablish the pandemic-frayed ties that bind individuals into creative collaborative teams – and by extension, between the app users they seek to support – designing a multi-level headquarters layered with a multitude of opportunities for collaboration and connection.
Rapt Studio began the project by researching existing public space typologies, from the town square to the speakeasy, that empower a progressive deepening of ties that bind workers with their work in an organic manner.
Modeled after a town square, The Commons is the largest and most expansive of the spaces, and also the entry point into Tinder’s new headquarters. The airy environment is intended to encourage casual interactions and large enough to accommodate for company-wide gatherings.
The café — or “Boost Bar” — sits on the second floor, giving employees access to the skills of an in-house barista, and in turn providing an informal space to work away from the desk.
The IT help desk is fashioned after the nostalgic memories of the neighborhood arcade.
Diffuse lighting, custom modular furniture on wheels, and walls clad in top-to-bottom whiteboards all inhabit La Galleria, a room drawing its atmosphere from the workshops and displays of an artist studio.
Floor six is dedicated to quieter activities and appropriately demarcated as The Stacks, a tranquil communal space fashioned after a library.
Deep blue hues across plush fabrics, with curvilinear walls and curtains framing windows overlooking the LA skyline give the pinnacle seventh floor a nightclub vibe. Seating arrangements are situated to encourage engagement within intimate groups – a “secret” employee getaway of sorts.
“Connection is at the heart of the Tinder brand,” says Rapt Studio CEO and Chief Creative Officer David Galullo. “To design a space that deepens connection within Tinder, we looked to the places where we typically build relationships and then mapped them onto a floor plan. The end project emphasizes how design itself can be a force of connection.”
Tinder’s new HQ shares some similarities to Rapt Studio’s previous project, The Schoolhouse, a creative office for The Google School for Leaders. Each share the goal to spur informal engagements between team members by carving out both shared and intimate spaces, and furnished to empower employees to adapt those spaces to their needs on an as-needed basis.