This week is all about commercial architecture and design, or so it seems.
The Pantone Hotel, now open in Brussels, Belgium, lives up to its namesake — it’s a colorful and vivid place to stay. The hotel is centrally located just steps from Avenue Louise, the glamorous shopping and business district. It is part of the Pantone Universe, an ever-expanding line of products inspired by color and design.
Designed by Belgian interior designer Michel Penneman and Belgian architect Olivier Hannaert, each of the hotel’s seven floors are enlightened by different color palettes to complement guests’ emotions with distinctive hues — whether vivid or subdued.
The guest rooms are works of art — white walls and bedding provide a clean, crisp canvas for saturated pops of vibrant color. Adding to the artistry, rooms feature photographic installations created by renowned Belgian photographer Victor Levy that include a spectrum of Pantone colors to create a unique ambiance in each room.
There are a total of 59 rooms and suites in seven different color palettes. The hotel also features meeting rooms and a rooftop terrace. If my cousin wasn’t coming home from Belgium soon, I’d hop on a plane and go visit her and stay at this hotel for sure.
Photos courtesy of Pantone.

15 Comments
Scott Corgan on 05.26.2010 at 15:04 PM
That is truly a gorgeous hotel. Wish I could afford to get there! Such inspiration!
gaz kennedy on 06.10.2011 at 03:10 AM
Too cool and clinical for me,prefer cosy opulence with a twist – see Oak House No.1 for a complete contrast.
Daniel Pereira on 05.26.2010 at 15:22 PM
The rooms look abit cold, but original nonetheless!
Catherine on 05.26.2010 at 15:35 PM
WOOOWWW!! Simple and perfect.
@Thinkstock on 05.27.2010 at 17:47 PM
Sometimes it really is just that simple isn’t it? Clean, inspiring design never ceases to amaze us. Of course, it doesn’t hurt that it’s well photographed either!
Karl Bischoff on 05.27.2010 at 21:20 PM
Need one in NYC.
Remko West on 06.21.2010 at 12:57 PM
Staying at the hotel is actually quite affordable! Prices start at 59 Euros per night, and especially when booking far in advance I noticed they have great rates.
I booked at http://www.pantonehotel.com .
lee newham on 07.01.2010 at 04:07 AM
What next? First we have the rather lovely but over priced and not very well made mugs (two of mine cracked within 2 weeks), then bags, tshirts etc. I can sort of understand that. But a Hotel? It looks alright and if it is cheap (unlike the rest of their merchandise), the best of luck to them but I just don’t see what a colour referencing system has to do with a hotel. They could change the name and remove the rather silly looking large pantone chips on the walls and to anyone other than a designer it would be fine. Do we stretch brands too far?
What next? Durex motels (actually that does sort of make sense). Goodyear Champagne? Converse Phones? Tango suntan lotion? Barbie BBQ products?
Brussels Hotels on 11.29.2010 at 08:02 AM
Why Not. If you get a chance to look in one day you will appreciate the themes more than from the Photos
tanja on 07.01.2010 at 19:36 PM
Nice to look at, not inspired at all. the self-consciousness of the pantone brand is quite irritating.
Brussels Hotels on 11.29.2010 at 08:05 AM
In reply to Remko West, weekend rates are excellent value and location for Avenue Louise.
London Agents on 11.29.2010 at 08:08 AM
Great design, very enjoyable stay, something different
shalini on 06.08.2011 at 00:35 AM
Loved the concept for the colors, vibrancy and just the fact that its so different!! I would really love to see more of this hotel.
Alexandre Nami on 06.08.2011 at 08:26 AM
Haha! Designers Paradise!
Tom on 12.09.2013 at 11:16 AM
Love it, great design :)
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