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What Wood You Say? Custom Hand-Cut Framed Art

Matthew Hoffman has been saying it with wood for years and he’s bringing back his What Wood You Say series with a bang. This latest edition is a framed, hand-cut piece of art featuring whatever you want to say in three-dimensional wood letters.

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‘I Never Know Quite What To Get You’ in Party Mix colors

The customizable piece begins by you picking the words and whatever colors you want to use. Hoffman then gets to work by hand drawing the words, painting them, cutting them out, finishing them, assembling them, and then mounting them in a frame.

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‘OK I’m In’ in Subtle Loft colors

Each custom piece is made from solid mahogany and comes already framed in a readymade shadow box waiting to be hung up.

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‘HEYO’ in CMYK colors

Watch the process:

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Caroline Williamson is Editor-in-Chief of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.