Yogurt Watch by Karim Rashid and Nooka

Nooka designer Matthew Waldman and innovative designer Karim Rashid have begun a collaborative relationship to create a timepiece based on the synergies of “democratic design” and “universal language.” Yogurt, Nooka’s first circular design, will utilize soft and flexible polyurethane, making it similar to the Nooka ZUB line of watches.

The display incorporates digital hexagons that comprise the hour in the middle while the minutes circle the outer display of the watch. This watch will feature sleep mode, a 12- and 24-hour display mode and will be available in six different “flavors”: blackberry, raspberry, blueberry, lime, plain (white), and non-fat (clear).

The Yogurt watch will retail for $130 and will be available for purchase directly through Nooka’s website.