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No, you haven’t stumbled onto The Dieline, but we’re all about design here, and sometimes product packaging is something you can’t avoid talking about. In fact, there are times when the packaging is just as cool as the product.

Case in point: the Preserve toothbrush. Preserve sent me a sample to check out (I have always wanted to try a Preserve toothbrush!), packaged in their brand new eco-friendly packaging.

First, you need to know that Preserve has been making toothbrushes from recycled yogurt cups since 1997, which I think it just super cool to begin with. Now, they partnered with global innovation and design firm Continuum to create the Preserve Mail-Back Pack Toothbrush program. This keeps the toothbrushes AND the packaging out of the landfill — entirely. Each brush is packaged in a sleeve that doubles as a mailer, so that when you’re ready for a new toothbrush, you simply put the old one back in the original packaging and mail it back to be recycled into anything from a picnic table to a boardwalk! I have to say, this is pretty genius. You can get your own Preserve in its new packaging at popular retailers like Whole Foods or Target.

Jaime Derringer, Founder + Executive Editor of Design Milk, is a Jersey girl living in SoCal. She dreams about funky, artistic jewelry + having enough free time to enjoy some of her favorite things—running, reading, making music, and drawing.