In 2010, designer Craig Welsh began working with AIGA Medalist Elaine Lustig Cohen in an effort to bring back a font that was originally designed by Elaine’s late husband, AIGA Medalist Alvin Lustig, in the 1930s. The font, originally called Euclid, has been refreshed over the last 5+ years by the two, and is now called Lustig Elements.
Part of the revival, and their Kickstarter campaign, is releasing a series of prints and other goods with the Lustig Elements font. Their hope is to cut new wood type at the famed Hamilton Wood Type & Printing Museum for use in letterpress printing, while also developing new Lustig Elements digital fonts with P22 Type Foundry, to include Lustig Elements Regular, Lustig Elements Small Caps, and Lustig Elements Inline. And finally, they’re hoping to make a short film about the Lustig Elements font that features Elaine Lustig Cohen.
If you’re liking what you seeing and want to be, and have, a part of history, pledge to their Kickstarter campaign!