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GRO Design and Samsung Collaborate

10.07.09

Posted by Jaime Derringer

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What happens when forward-thinking modern designers meet an appliance and technology giant? This beautiful refrigerator design that blurs the line between furniture and appliance.

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[via Limited Hype]

Jaime Derringer, Founder + Executive Editor of Design Milk, is a Jersey girl living the laid back life in SoCal. She dreams about architectural jewelry + having enough free time to enjoy some of her favorite things—running, reading, and drawing.

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marco on 10.07.2009 at 20:20 PM

This is a really a good and simple idea, nice project!

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Most Interesting Ideas on 10.08.2009 at 03:48 AM

Beautiful idea

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web Design Firm on 10.08.2009 at 06:38 AM

This beautiful refrigerator design where can we get it ??

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jader on 10.10.2009 at 15:50 PM

it looks too small to actually use, but gorgeous. i’d be interested in seeing the specs.

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Justin on 10.22.2009 at 11:16 AM

It’d be good for drinks—and that’s it.

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Fun & Fact on 11.10.2009 at 05:20 AM

Very nice I want to buy it but how ?

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s.kennion on 07.20.2010 at 12:24 PM

I would like one of these fridges, where do i get one and how much.

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Chris on 05.10.2013 at 18:55 PM

Too bad no American company would undertake producing something like this; as they are too afraid of innovation, too preoccupied with $$$ and keeping costs down…. and keep creating the same boring ugly tall boxes we call refrigerators.

As you can see by the comments, most people would buy these. I like any product that can get away with it not looking like what it’s made for. That’s a plus for me.

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- Christopher on 02.07.2015 at 17:07 PM
  
  I agree, mass-production can hinder a products overall design. Often the factor is money and time. Thankfully Harmon Kardon, BMW, Apple, Philips, Dyson, Muji, Yohji Yamamoto, Vitra, Bose and IKEA are just a few examples of companies that seem to understand the value and importance of good design, on an industrial scale. I’m being a tad simplistic, but innovative practical designs are out there.
  
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  - Christopher on 02.07.2015 at 17:15 PM
    
    BOSE, APPLE & HARMON KARDON are American brands too by the way ;) Pretty innovative ones in my opinion!
    
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Christopher on 02.07.2015 at 16:40 PM

It’s a really elegant fridge that echoes modernist 60’s, practical design. I just dislike the feet, though they are somewhat in keeping with the overall aesthetic.

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