Admit it, your desk drawer harbors a graveyard of business cards you took in good faith, but quickly forgot about. The problem with cards is they’re a remnant of last generation’s pre-digital habits, something we give each other more out of social practice than everyday practicality. But custom online stationer Moo has upgraded the business card with a new feature which literally taps into our app-happy to help along personal and professional networking.
The secret sauce in Moo’s Paper+ Business Cards+ is the inclusion of NFC-enabled (Near Field Communication) technology sandwiched in between each sheet of premium paper. The chip is small enough to be barely seen, but felt between finger tips, reminding the recipient the card hides something a little bit special.
The fun begins when Moo customers customize their Business Cards+, connecting a specific action with the NFC chip inside each card. For most people this will probably mean setting recipient’s devices to automatically redirect to the giver’s website or social network, but can also be set to launch an app, play a Spotify playlist (great for musicians), connect to a Linkedin profile, start a video chat, or open up a map for directions. IFTTT recipe compatibility is also supported, so there’s a whole world of creative actions that can be tied to a single business card, making your calling card actually something to keep and use rather than bound for that cemetery drawer.
The NFC option is compatible with Android and Windows mobile devices (the latest iPhones 6s and 6s Plus offer NFC, but they’re locked down for use only with Apple Pay mobile payments at this time).
Business cards are the most successful networking technology of all time, but they’ve been the same for centuries. Of course we love print, but because we also love the web we wanted to bring those two worlds together, making paper more useful than it’s ever been. – MOO’s founder and CEO Richard Moross
A pack of 20 Paper+ business cards printed onto premium 19pt matte paper will cost $29.99, 60 cards for $89.97, a pack of 100 for $149.95, with plenty of other options above and below those amounts and the opportunity to customize each pack with up to 5 different backgrounds for every pack of 20 cards. Certainly not a cheap option, but we could imagine these as special cards you save for the most specific valued contacts you really hope to keep in touch with.
Moo Paper+ Business Card+ are available today for customizing and ordering at Moo.com.