Nothing has always looked different from its beginning. Founded by Chinese-Swedish entrepreneur Carl Pei in 2020, the brand’s see-through industrial design language – spearheaded by music device darlings Teenage Engineering – quickly allowed the startup to find a niche within the competitive mobile device category. Supplemented by their own clarified flavor of Android known as Nothing OS, and directed by Dyson’s longtime former design lead, Adam Bates, the London-based operation’s goal to “make tech fun again” has taken form in various iterations, both obvious and surprising; this includes lab coats inspired by 1970s-era IBM and vibrant yellow variant Ear (a) earbuds. Count the new Nothing Phone (2a) Special Edition as another expressive extension of the brand’s inside-out ethos, one notably embellished by its own brand of colors.
The brand’s name says otherwise, but there’s indeed something about the Nothing phones that stokes curiosity. In an industry saturated with sameness, the Nothing Phone (2a) Special Edition’s bold, visually arresting design and innovative LED-illuminated Glyph notification interface are outliers. The special edition is also divergent from the brand’s primarily monochromatic palette, one magnified by conspicuous moments of color across the device’s case back.
Adam Bates, Design Director at Nothing, says the inspiration behind the Nothing Phone (2a) Special Edition’s more colorful variation is an expression of the company’s distinct brand identity. Red, blue, and yellow embellishments dot the transit-inspired graphic case back with a dual lens camera array that imbues the device with a pair of “eyes.”
Nothing Phone (2a) Special Edition’s snaking graphic case is attributed in part to Massimo Vignelli’s iconic NYC subway line. But the sum of its design seems even more strongly an homage to the British studio, Designers Republic, sharing many of the hallmark details – imaginary corporate brand iconography, futuristic typography, with a sprinkle of Japanese transportation signage thrown in – that made the British design studio so ubiquitous during the aughts.Underneath its striking exterior, the Nothing Phone (2a) SE doesn’t skimp on performance. The Nothing OS experience is delivered via a 6.7” flexible AMOLED display capable of 1,300 nits of peak brightness, 20GB RAM (12 + 8 GB RAM Booster), and 256GB of storage. Inside a MediaTek Dimensity 7200 Pro processor is paired with a 5,000 mAh battery, delivering somewhere along the lines of a mid-tier smartphone, but honestly more than sufficient for the vast majority of users. In hand, the device feels satisfyingly comfortable in dimension, with just enough heft to keep it on the right side of perceived quality/durability (unlike many devices, the Nothing Phone (2a) SE doesn’t immediately scream, “put on a case!”).
The Nothing Phone (2a) Special Edition is as much a fashion accessory as it is a piece of technology supplemented by a visually engaging UI and notification system, distinguishing itself from all the perfectly fine slabs of sameness we’ve all become used to. If you’re of the belief a phone should not only be a functional tool but also a reflection of personal style, the £349 ($445) device is yours to be had from Nothing’s site, with limited in-store availability at the Nothing Store in London.
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